New Look | CS Week is Rebranding

Why is CS Week changing its brand identity?

Answer: CS Week continually evaluates strategic opportunities to enhance the value it offers to stakeholders. The organization currently provides a limited set of year-round engagement opportunities beyond the annual conference and will be offering a broader array of year-round educational opportunities in the future. The current CS Week brand identity does not adequately reflect the scope of these increased opportunities.

What are examples of the additional year-round educational offerings that will be provided?

Answer: May include certification courses such as Contact Center Supervisor or proficiency in one of the CX lifecycle domains such as Billing & Payments. May include content around high interest subject areas such as Generative AI or the ability to become a member of a digital community that focuses on a specific topic or domain such as CIS implementations.

What is the timeline for rolling out the new IUCX brand?

Answer: The brand will be introduced during the 2024 conference in Fort Worth. A new landing page will be available on the current CS Week website following the introduction, providing stakeholders with more information about why the brand is changing and what stakeholders will experience differently going forward. The organization will complete the transition by Summer 2024 prior to the opening of registration for the 2025 conference.

How will stakeholder groups who do not attend the 2024 conference be made aware of the brand change?

Answer: A comprehensive brand launch campaign plan has been developed to communicate the change across a variety of channels, including social media, e-mail and print.

Will there be changes to the annual conference resulting from the move to the new brand?

Answer: The annual conference will continue to serve as the “anchor” event. A broad array of educational venues will continue to be offered during the week including the introduction of new, high interest subject areas and the sunset of subject areas of little interest/low participation.

When will the current CS Week website, including other related digital assets, be updated to reflect the new brand?

Answer: The new website will be available in Summer 2024. All other digital assets (e.g., social media) will be

updated in early September and prior to the opening of registration for the 2025 conference which is usually

around late October/early November.

How will new educational content be identified?

Answer: The organization will continue to leverage feedback from conference attendees, industry stakeholder groups (e.g., vendor/consultant partners) and various steering committees in place today to identify topics of interest.

Beginning Summer 2024

Why are we changing?

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